20 Jun 2022
The #TasteTheOcean campaign aims to promote healthy and sustainable consumption of fish and seafood in different regions of the EU, based on their seasonality and local availability. It promotes a change in the lifestyle choices of the EU citizens, which will help reach the goal of a more sustainable, greener and climate-neutral continent; it also aligns closely with the EU Green Deal and the Farm to Fork strategies.
At the same time, the campaign wants to support the fisheries and aquaculture sectors that have been hit hard by the economic downfall of the COVID pandemic. Top celebrity chefs from across Europe have produced mouth-watering recipes with sustainable, seasonal and local fish and seafood in support to the campaign.